I’ve researched, written and produced stacks of corporate press releases, annual reports, media statements, speeches, news stories and marketing pieces, and I’m competent at it.
Yet at heart, I’m a storyteller.
As a child, I was irresistibly drawn to the stories friends and family shared around our farmhouse kitchen table. I never tired of hearing my grandmother’s memories of survival as a Western Canada pioneer. It was thrilling to receive response on stories I contributed to the young writers club in a farm newspaper. After college, I worked at newspapers and trade publications, although I spent much of my career in one of corporate America’s big shiny headquarters. After launching Calla Communications 17 years ago, I have provided writing and public relations services for a wide range of clients.
Along my career path, I learned a great deal of personal discipline and became a much better listener. I discovered that the most memorable messages, whether they were business or personal, could be communicated through sharing stories. This convinced me that many, many stories are too powerful to be lost.
Today, I’m thrilled to be writing more about people’s lives than business news. It’s fascinating how the ups and downs and the ins and outs of someone’s life shapes his or her character and, in turn, influences events in that person’s corner of the world. It is especially gratifying when people tell me they thought they had nothing meaningful to say and I proved them wrong!
I am very grateful that my husband, Emil, enjoys editing photos associated with my work, and my sister, Shirley, is such a meticulous proofreader.
As a community volunteer, I enjoy participating in an elementary school reading program and events honoring senior citizens. I also offer my communication skills on a pro bono basis as needed in the community. These activities enrich my life.
Everywhere I turn, I hear a story and, perhaps you guessed it, I wouldn’t have it any other way. How can we work together?